The vanguard of the new digital consumer is the heavy Internet user, and UM defines a “heavy” Internet user as someone who has accessed the Web at least 11 times ... » Continue

The owner of nearly every online entity desires top positioning in search results for optimal keywords and keyword phrases, yet few sites can attain and sustain such rankings in the ... » Continue

What do you get when you come up with a great idea on the web, whether it be something resourceful, something useful, something funny, even something controversial? You come up ... » Continue

In direct competition with Google AdWords/AdSense and Yahoo Publisher Network. Microsoft is launching its own content syndication into beta, allowing publishers to display adCenter ads and advertisers to enjoy ... » Continue

Web browsing behaviors are constantly changing. As a result, analysis of those behaviors must evolve to match those changes. A recent change that has become more prevalent over the past ... » Continue

Familiar words spring to mind when users create their search queries. If your writing favors made-up terms over legacy words, users won’t find your site. Read Full Article >> » Continue

With social media becoming so big, a new term has emerged, SMO (Social Media Optimization. Just like SEO, SMO is finding ways to make sure your social media site gets ... » Continue

Does it still make sense to pay the $299 annual fee to get your site listed within the Yahoo Directory? There are mixed responses in the HighRankings.com discussion forum. Some ... » Continue

MarketingSherpa released a survey where Blogs and Podcasts were rated as “very effective” tools for generating sales leads. Both were rated in the top 5 for the best lead generation ... » Continue

What’s more important, influence or popularity? Many people think both are interchangeable, but in fact they are not as shown by Onalytica, a UK-based analytics firm who proves that popularity ... » Continue