Microsoft Launching Content Network Beta: ContentAdsby Kent Lewis on August 31, 2006Uncategorized
In direct competition with Google AdWords/AdSense and Yahoo Publisher Network. Microsoft is launching its own content syndication into beta, allowing publishers to display adCenter ads and advertisers to enjoy expanded coverage. ContentAds will be capable of using demographic targeting, geo-targeting and incremental bidding tools. Anvil, a beta test participant, will be keeping clients up to date on the full launch date and other pertinent learnings from the new Microsoft product.