What is Voice Search?
Voice Search is the act of using a smartphone or home assistant device, such as Google Home or Amazon Alexa, to perform a search of the internet by asking the device a question.
What is Voice Search Optimization?
Voice Search Optimization is the process of using keyword research to identify long tail keyword phrases and questions that are applicable to the services provided by our clients that a potential visitor to their website might be asking and then developing content that answers those “questions” in an effort to capture Position 0 in the search results as 70% of the returned voice searches utilize the information returned in Position 0 (see image below).
Example of Position 0:
Once the content is developed, the content is then implemented using the proper HTML structure to help Google easily identify the question and the answer in the actual web page content.
What does the Voice Search Optimization Strategy provide?
Anvil’s Voice Search Optimization Strategy initially focuses on identifying key, long-tail, phrases and questions that support the brand goals and messaging. Once these terms are identified, a content strategy is developed with the goal of implementing properly structured content that answers the questions which includes, but is not limited to:
- Title Tag Optimization
- HTML Heading Structure
- Structured Data Markup (Schema)
What are the benefits of the Voice Search Optimization Strategy?
There are many benefits to focusing the development of content for your website around Voice Search. First, you can capture the top position in Google, above Organic Search and some Paid Search results. It also provides key information that supports, amplifies or informs future Social Media, SEO and Paid Media efforts. Lastly, it is one of many ways to consistently generate content for a website which is something that always needs to be occurring for the lifetime of website.
Interested in developing a Voice Search Optimization Strategy for your website? Contact Anvil today!