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Web Analytics Services

Web Analytics Services

Data should always be at the heart of a marketing strategy. While most companies are using platforms like Google Analytics, few actually trust that their data is tracking accurately, and even fewer have effectively integrated this data into their day-to-day decision-making processes.

Analytics Strategy & Planning

Not only are we part of the 3% of agencies in North America that are part of Google’s Premier Partner Status, but the entire account team at Anvil is individually Google Analytics certified as well.  Our paid media strategists and specialists audit setup and configuration to ensure the site is being tracked accurately and the data is useful. Beyond setup, Anvil ensures that the wealth of data being captured is being used across the company to improve the site performance and inform business initiatives and marketing campaigns. From custom dashboard reports to goal funnel visualization, Anvil’s top priority is to make data easily accessible to turn it into actionable insights.

Typical analytics activities during an ongoing engagement include but are not limited to:

  • Data accuracy
  • Custom reporting and dashboards
  • Ecommerce tracking
  • Goal setup
  • Internal site search
  • Multi-channel funnels
  • Regular reporting on site and campaign performance

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Blog

  • Advertising with Apple iOS 14 – What You Need to Know by Jared Carpenter on February 24, 2021
  • A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns by Riley Grubb on February 19, 2021

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Anvil Media, Inc. @anvilmedia

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Testimonials

“The digital channel continues to play an important role in how we drive awareness of, and demand for, MTS ...

©Anvil Media, Inc. 2021
310 NE Failing St. Portland, OR 97212

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