The sheer power of social media is undeniable, and has quickly transformed the way businesses can connect with their audience and influence customer behavior. Although social media began as a simple communication tool, it has evolved into an integral part of our daily lives. Anyone in digital marketing will tell you that the benefits you’ll find with a strong social media marketing strategy are ones you won’t find anywhere else, and thankfully the most valuable platforms and tools are not slowing down anytime soon. Whether you’re searching for increased brand awareness, organic visibility, or simply want to learn more about your customer base, an effective social media marketing strategy is the perfect place to start. In this session, Anvil/Deksia’s SEO Specialist Jordan Marshall will outline both existing and up-and-coming opportunities for marketers in the social media space and will discuss how to structure a social media marketing strategy that is ideal for your business.