Tune into March’s webinar and learn about competitive intelligence reporting best practices!
When: March 11th, 2020 12 pm – 1 pm PST
Creating an effective marketing strategic plan can be challenging, especially with limited information. One of the most effective methods of crafting a marketing strategy that provides an edge is by looking at the marketplace and what your key competitors are doing. Anvil has developed and refined a competitive intelligence benchmarking methodology, leveraging industry tools and proprietary processes and years of experience to provide clients’ invaluable insights into their marketplace, including opportunities to catch up, get ahead and differentiate with new messaging, content formats and marketing channels. In this webinar, Anvil’s President, Kent Lewis, will outline key evaluation criteria and data points across the digital landscape that inform marketing strategy and tactics. Sample benchmark criteria include top search keywords, paid search ad spend and associated website traffic, organic search visibility and traffic, site design and optimization best practices as well as social media presence.