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Building a Winning Digital Marketing Strategy via Market and Competitive Intelligence Reporting Best Practices

Building a Winning Digital Marketing Strategy via Market and Competitive Intelligence Reporting Best Practices

This March, we hosted a webinar discussing how to create an effective marketing strategic plan. In this webinar, Anvil’s President, Kent Lewis, outlined key evaluation criteria and data points across the digital landscape that inform marketing strategy and tactics. Sample benchmark criteria included top search keywords, paid search ad spend and associated website traffic, organic search visibility and traffic, site design and optimization best practices, as well as social media presence.


 

 

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Blog

  • Targeting on Facebook Ads for Beginners by Lauren Milligan on July 14, 2022
  • Understanding Audience Values and How They Impact Digital Strategy by Kari Schroeder on July 7, 2022

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310 NE Failing St. Portland, OR 97212

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