Building a Winning Digital Marketing Strategy via Market and Competitive Intelligence Reporting Best Practices

Anvil Competitive Intelligence Webinar Public 0320

This March, we hosted a webinar discussing how to create an effective marketing strategic plan. In this webinar, Anvil’s President, Kent Lewis, outlined key evaluation criteria and data points across the digital landscape that inform marketing strategy and tactics. Sample benchmark criteria included top search keywords, paid search ad spend and associated website traffic, organic search visibility and traffic, site design and optimization best practices, as well as social media presence.