Learn how to leverage webinars, virtual workshops and live-streaming events to better engage prospects as well as other constituents including potential employees and partners.
As the world adapts to the lasting effects of COVID-19, virtual events are becoming the “new normal.” Since COVID-19 shut down the world, the number of virtual events have doubled, replacing traditional in-person events such as trade shows and conferences with online seminars and even virtual galas. In fact, almost 8 in 10 marketers surveyed reported that they are currently running some type of virtual event. This session will outline the benefits of virtual events for corporate sales and marketing programs. Based on this presentation, you will be able to successfully plan, develop, market and host virtual events for your organization.
Key takeaways include:
1. Gaining insights into how virtual events can work for your organization.
2. Understanding popular social media platform capabilities for virtual events, especially live-streaming.
3. Developing a framework for a plan to incorporate virtual events into the marketing communication mix in 2021.
It’s about time to incorporate virtual events into the marketing communication mix.