What: Over the past few years, influencer marketing has seen explosive growth. The influencer marketing industry is now estimated to be between $6.5 and $10 billion, due largely to its impact on consumer buying behavior. Nearly 61 percent of people interact with an influencer daily and 87 percent of shoppers are inspired by an influencer to make a purchase. Influencer marketing does have it’s challenges, however, including fraud, declining engagement and transparency issues. Despite growing pains, influencer marketing is here to stay and marketers are investing big. Thirty nine percent of marketers increased influencer marketing budgets this year, with an average 83 percent year-over-year increase. In this webinar, Anvil’s President & Founder, Kent Lewis, will provide helpful context regarding influencer marketing’s challenges and potential, as well as outline best practices for planning and managing a successful program, for B2C and B2B brands alike. This presentation will also cover influencer marketing trends and provide helpful resources to get you pointed in the right direction. Anvil’s digital marketing team has years of experience building influencer marketing campaigns and Lewis was recognized by BuzzSumo as a Top 100 Digital Marketing Influencer of 2019.
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