When pursuing a digital advertising strategy, it’s important to ensure representation across many platforms and channels. This webinar will go into detail on practices for Google and Facebook advertising specifically, with Google being the most prominent and often the most successful of all paid media platforms. This is due to having multiple options and placements for ads as well as a plethora of audience targeting opportunities. Anvil’s paid media team will walk through best practices for Google Search, Display, Video and Shopping campaigns and the best ways to use each of them. The team will also address best practices for Facebook ads, including image sizes, ideal ad copy length, what types of imagery works best, and what type of audience engages best on Facebook. Join us to see how you can more effectively utilize these platforms in your digital marketing strategy.