Over the past few years there has been a surge in new platforms available to advertisers designed to reach users in rapidly growing digital ecosystems such as mobile apps, gaming, and eSports. These platforms provide a plethora of new audiences and opportunities for advertisers to get their name out there and in front of primary target audiences that may have been difficult to reach through traditional digital advertising platforms. Our Paid Media Specialists Kari Schroeder and Riley Grubb will give an overview of select platforms and why they are such an important market, which platforms have proven the most value so far, and their unique targeting capabilities. Growing brand recognition through online presence is becoming increasingly important and the team at Anvil wants to help make sure opportunities are not missed.
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