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eBook: Understanding Amazon, How to Do Digital Marketing Right

eBook: Understanding Amazon, How to Do Digital Marketing Right

Over the past decade or more, Amazon has transitioned from a major advertiser on Google to a real threat to Google’s future. According to a Kenshoo study, 56 percent of consumers start product searches on Amazon. That number increases to 2x in a similar BloomReach study. On the seller-side, 63 percent of Amazon Advertisers plan to increase budget next year (a larger percentage increase than Google and Facebook spends). In short, Amazon is the new Google in many respects. If you don’t have a solid Amazon marketing strategy in place, you’re at a disadvantage. This article explores best practices when creating an effective Amazon marketing strategy.

 

Your contact information will be held in strict confidence and will not be released to third parties. We do reserve the right to update you on new White Papers and other useful SEM information, seeing as how we gave you an extremely valuable White Paper for free and all. Do not hesitate to contact us with any questions or if you’d like our help building out your online marketing programs.

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  • Targeting on Facebook Ads for Beginners by Lauren Milligan on July 14, 2022
  • Understanding Audience Values and How They Impact Digital Strategy by Kari Schroeder on July 7, 2022

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