Content marketing avenues have greatly evolved, giving digital marketers endless options to connect with an audience. Short-form videos have jumped into the spotlight. Consumers are looking for brands to put forth an empathetic voice. Plus, Google’s algorithm continues to advance its capabilities to process imagery, video, and audio content. According to HubSpot, 90% of marketers plan to continue investing the same budget towards content marketing while 66% of marketers plan to increase their content marketing budgets. As companies continue their hard push for a sound content strategy, they are facing top challenges that involve:
- Navigating the various directions available in terms of platforms, formats, messaging, and experience.
- Understanding when to create new content or repurpose existing content.
- Keeping up to date on industry trends and audience preferences.
In this webinar, Anvil will help you understand how to overcome these obstacles, and we will walk you through what it takes to develop a world-class content marketing strategy.