The consumer has more power than ever in today’s digital world, especially with the prevalence of social media. Many businesses are facing significant online reputation problems, but what are they doing about it? Many aren’t doing anything at all, and it is hurting their reputation, credibility and sales. Anvil President and Founder, Kent Lewis, will help you better understand many of the current challenges that you and your business faces when it comes to your online reputation, and how to turn these challenges into opportunities. The workshop will guide you through the process of how to monitor and manage online reviews and reputation, utilizing a number of different tactics and tools. The session will provide actionable recommendations, including recommended tools, platforms and best practices. Failing to be proactive in managing your online reputation can be detrimental to any business, and this session will give you the direction and tactics to cost-effectively manage your brand online.