Due to the COVID-19 pandemic, brands have been increasingly relying on eCommerce as a primary revenue driver as brick-and-mortar retail locations have struggled to stay open and drive foot traffic over the past 2 years, making it even more important for brands to develop an effective eCommerce strategy to reach relevant consumers across with web. In this webinar, Anvil’s paid media specialists Riley Grubb and Brandon Elston will discuss best practices and strategies across multiple digital advertising platforms specifically relating to driving eCommerce sales. Topics include setting up Google Merchant Center product feeds, developing effective Google Shopping Ad campaigns, Optimizing Google Search campaigns around driving sales and revenue, developing a Facebook Product Catalog, and leveraging Facebook Catalog Ads.
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