We all know there are various types of link building tactics available. They have names like “directory submissions,” “link bait” or “article writing” and follow a fairly cookie-cutter process that ... » Continue

Last summer, I was asked for my personal definition of the term “linkbait.” In a column titled Link Bait Kool-Aid, I wrote that linkbait was “more or less anything you ... » Continue

Does it still make sense to pay the $299 annual fee to get your site listed within the Yahoo Directory? There are mixed responses in the HighRankings.com discussion forum. Some ... » Continue

This article contains a large list of the factors that can influence a web document’s rank at the major search engines (Yahoo!, MSN, Google & AskJeeves) for a particular term ... » Continue

In the world of search engine optimization, Google’s Pagerank calculation has assumed mythical qualities, but popular understanding lags behind what Google is really doing now. The search engine has changed ... » Continue

At Search Engine Strategies, representatives from Ask Jeeves, Yahoo!, and Google participated in a panel discussing each of their engines theories and practices on linking, as well as few other ... » Continue