Last summer, I was asked for my personal definition of the term “linkbait.” In a column titled Link Bait Kool-Aid, I wrote that linkbait was “more or less anything you create anywhere on the web that inspires other people to link to it.” The link to your bait can come from another web page, from a blog, from a social media sharing site (bookmarks, news, videos or whatever), from a tagging site or even from an email newsletter. In a nutshell, anywhere you are with a mouse and a clickable link can be viewed as a potential target venue for link seeking via linkbait.

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