In a survey published by Pew Internet & American Life in July 2005, a mere 13% of respondents were confident of the meaning of the word “podcasting.”
What do you think the percentage would be today?
“The audience for podcasts has shown meteoric growth, particularly in the US,” says Mike Chapman, eMarketer Editorial Director and author of the new Podcasting: Who’s Tuning In? report. “It is variously projected to reach between 20 million and 80 million by 2010.”