The Washington Post has launched a service called Sponsored Blogroll. The service is for marketers to find blogs where they can advertise their products and/or services. Currently the Washington Post is building a network of blogs where advertisers can pick and choose where they want their ads to appear.
There is a huge upside for bloggers to join the Washington Posts’ network of blogs as they will get a rotating link to their blog from the Washington Post. The Washington Post is currently looking for blogs in the fields of Technology, Business, Travel, Automotive & Health.