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Top 11 Ways to Use RSS Marketing

by Kent Lewis on May 5, 2006Uncategorized

Top 11 Ways to Use RSS Marketing

by Kent Lewis on May 5, 2006Uncategorized

I’m sure most marketers have heard of RSS, but how many marketers know what to do with it? Some think RSS (Really Simple Syndication) is just a simple delivery channel for advertising, but it is much more than that. Here are the top 11 ways to use RSS:

+Content Syndication – create a “feed” for you content so it can be syndicated on other sites

+Press Information – Provide a press release newsfeed on your site for reporters, and be sure to provide lots of opportunities to subscribe

+Job Listings – Make it easy for potential job candidates to find out about new openings.

+Sales Notices – Notify your customers of sales and bargains through RSS feeds.

+Special Offers – Notify customers of special, time-sensitive offers (travel offers)

+New Product Announcements – Help your potential customers know what products just came out (Amazon has an RSS feed for bestsellers, eBay has RSS feeds for whatever you are searching for)

+Customer Care Notices – Update your customers of bug fixes or enhancements to products/services.

+Affiliate Notes – Keep affiliates updated about your products or program changes

+Product Uses and Tips – Help your customers understand your products/services better by providing tips in RSS format

+Calendar Updates – Notify customers of new events/seminars/etc. via calendar updates from an RSS feed.

+Podcast & Media Distribution – Notify customers of new media & podcasts

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