“Above the fold” isn’t just a newspaper term. On the Web, it refers to the part of a Web page that appears in a visitor’s browser without scrolling. It’s the most valuable part of the page – and everybody in an organization wants that prime spot. But, in trying to please everyone, Web designers often try to stuff too much inside too small a space. Remember the value of white space. It makes your page look more attractive, professional, and legible. All are key components of a successful Web site!
Get Active With Your White space
Active white space: Space that’s deliberately left blank to better structure the page and emphasize different areas of content.
Passive white space: Empty space around the outside of the page or blank areas inside the content that result from a poor design.