The press release turned 100-years-old over the weekend. As search marketers debate over the future of the online press release, we can learn some important lessons from the early history of public relations.

A hundred years later, some things are significantly different, but others are remarkably unchanged.

When the press and public use Google News, Yahoo! News, or AOL News, they often find recent and relevant press releases along with news stories in the results. This has prompted a new generation of pioneers to re-invent the press release for news search engines.

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