Blog Archives
Are you Ready for a Mobile Site
by Anvil on March 21, 2011 · Online Reputation ManagementMobile is here to stay – just a few weeks ago we looked at which Fortune 100 companies had mobile sites. This week, we take a look at when you ... » Continue
Tricky Testimonials: Where do you want them? How do you ask for them?
by Anvil on December 13, 2010 · Online Reputation ManagementMedical practices face a particular set of challenges in seeking out testimonials and pro-actively managing their online reputations. » Continue
Are you ready for a social media disaster?
by Anvil on December 1, 2010 · Online Public RelationsOnline Reputation ManagementSocial Media Marketing OptimizationLet’s say you consider yourself a social media savvy organization. You have a Facebook page and Twitter feed that you update regularly, you post a few videos on YouTube each ... » Continue
Online Reputation and Social Media Privacy
by Anvil on May 27, 2010 · Online Reputation ManagementPew Internet and American Life just released a report speaking to how different social media users protect their online reputation via their privacy settings. This information is very timely especially ... » Continue
Facebook’s New Privacy Changes
by Anvil on December 11, 2009 · Online Reputation ManagementSocial Media Marketing OptimizationEarlier this week Facebook finally released their new simplified privacy controls to all users. While the changes won’t affect Pages or Groups, they do have a big impact on personal ... » Continue
Build Your Brand (and Strengthen your Rep) with Google AdWords: Part 1
by Anvil on September 25, 2009 · Online Reputation ManagementPay-Per-Click (PPC)When we talk about a person or company’s ‘Online Reputation’, we’re usually focusing on social media profiles (Facebook, Twitter, LinkedIn), blogger buzz, and Google’s organic search results. Social Media profiles can ... » Continue
6 Tips for Owning Branded Queries
by Anvil on August 28, 2009 · Online Reputation ManagementIt is important to manage your company’s online reputation, to see what is being said about your company and also to make sure your competitors aren’t doing anything shady with ... » Continue
How To Keep Your Affiliates From Ruining Your Online Reputation
by Anvil on August 28, 2009 · Online Reputation ManagementPay-Per-Click (PPC)SEM PRAffiliate programs have long been a popular way to drive conversions and visibility for online businesses. There are many small companies that rely heavily on affiliate programs for sales in ... » Continue
Real Company ACTUALLY Managing Their Online Reputation
by Anvil on May 19, 2009 · Online Reputation ManagementLike many Twitter users, I follow my favorite brands on Twitter. I like to read up on all of the great things they are doing in their communities and I ... » Continue
Presidential Candidates Online Reputation Revisited and Updated
by Anvil on August 29, 2008 · Online Reputation ManagementBack in February, Marketing Pilgrim did a review of the presidential candidate’s online reputation, in which they predicted that it would be an Obama vs. McCain race. Then most recently ... » Continue