Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Study: Most Search Marketers Unsophisticated

by Kent Lewis on November 2, 2004Uncategorized

Study: Most Search Marketers Unsophisticated

by Kent Lewis on November 2, 2004Uncategorized

Study: Most Search Marketers Unsophisticated

Only 25 percent of search marketers use sophisticated bid strategies and measurement techniques, and those who do are more likely to be old-timers, big spenders and direct marketers. That’s according to JupiterResearch’s newly released semi-annual search marketing survey.

After surveying 538 marketers in August 2004, the researchers divided respondents into two categories — “Sophisticates” and “Unsophisticates.” Sophisticates bid on keywords based on historical data or cost of goods sold, and measured performance at the keyword or keyword group level. Only one in four marketers fell into the Sophisticates group, with the other three failing to use what JupiterResearch calls “intelligent” bidding and measurement techniques.

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • What to Know About Local SEOJanuary 20, 2021
    • Video Advertising: Why All Brands Should Be Doing it and WhereJanuary 14, 2021
    • The Power of Virtual Events Part 2December 30, 2020
    • The Power of Virtual Events, Part 1December 17, 2020
  • Categories

Related Posts

  • Prepare for Google’s Newest Ranking Signals – Core Web Vitals & Page Experience
  • 11 Tips to Improve Your Presentation Skills
  • What’s New Google?
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • What to Know About Local SEO by Mike Stormberg on January 20, 2021
  • Video Advertising: Why All Brands Should Be Doing it and Where by Kari Schroeder on January 14, 2021

Twitter

Anvil Media, Inc. @anvilmedia

Next week! Basic #SEO Ideas and Best Practices for Your Business Feb 4 | 1pm ET, 10am PT Attend the webinar, hoste… https://t.co/oe3qAnAf8Y

ReplyRetweetFavorite

Testimonials

Anvil is a joy to work with.  In additional to their great SEO and social management work, Anvil does awesome ...

©Anvil Media, Inc. 2021
310 NE Failing St. Portland, OR 97212

  • Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest