Anvil Media | Portland, OR - Integrated Marketing Agency
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • White Papers
    • Webinars On-Demand
    • Articles
    • Marketing Cheat Sheets
    • eBooks
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
    »
  • Home
  • » Blog
  • » Search Online, Buy Offline: How to Tell?
  • Twitter
  • Facebook
  • Linked in
  • Google

Search Online, Buy Offline: How to Tell?

by Kent Lewis on November 2, 2004Uncategorized

Search Online, Buy Offline: How to Tell?

by Kent Lewis on November 2, 2004Uncategorized

Search Online, Buy Offline: How to Tell?

According to iMedia, between 70% and 90% of all consumers buying “high consideration” products begin their research online, and then purchase offline.

+Create a unique landing page for search advertising

+Establish an 800 number, accessible only from this landing page

+Track sales generated by the 800 number

Another option is to create a unique landing page for each ad provider (one landing page for Google AdWords, one for Overture, and one for FindWhat). Conversion tracking can be done by measuring the incoming 800-number calls or the customer reference code.

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Reddit Marketing GuideFebruary 14, 2019
    • Measurable Marketing (Part 3 of 3): Firebase for Tracking App EngagementFebruary 10, 2019
    • The Unlikables: How 5 Super Bowl wins and a potential 6th will never make the New England Patriots America’s Team.January 31, 2019
    • Announcing Our Latest Charity of ChoiceJanuary 23, 2019
  • Categories

Related Posts

  • Reddit Marketing Guide
  • Measurable Marketing (Part 3 of 3): Firebase for Tracking App Engagement
  • The Unlikables: How 5 Super Bowl wins and a potential 6th will never make the New England Patriots America’s Team.
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Reddit Marketing Guide by Isaac Archer on February 14, 2019
  • Measurable Marketing (Part 3 of 3): Firebase for Tracking App Engagement by Andrew Jones on February 10, 2019

Twitter

Anvil Media, Inc. @anvilmedia

RT @kentjlewis: The MoEngage Book of Marketing Trends 2019 is Herehttps://t.co/NxC2ufIWEk featuring @anvilmedia

ReplyRetweetFavorite

Testimonials

We’ve been thoroughly impressed with Anvil. They have demonstrated a superb knowledge of the many different facets of search and analytics...

©Anvil Media, Inc. 2019
310 NE Failing St. Portland, OR 97212

  • Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Google+
  • Instagram
  • Youtube
  • RSS