Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing Services
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Reality-Check from Pay-Per-Call Search Marketing Trenches (Attack of the Telemarketers)

by Kent Lewis on April 22, 2006Uncategorized

Reality-Check from Pay-Per-Call Search Marketing Trenches (Attack of the Telemarketers)

by Kent Lewis on April 22, 2006Uncategorized

Many advertisers were hopeful that pay-per-call for service oriented businesses would bring quality leads and high conversion rates. Unfortunately, the reality of pay-per-call is being revealed and it’s not as promising as expected. Marketing Sherpa reader Mike Merten described his test with pay-per-call brought him mostly calls from telemarketers, most from the same company. Merten discussed that although there is a threshold to decide whether a call is bogus, many times telemarketers don’t disclose this right away. Furthermore, the record-keeping involved with trying to get many of these erroneous charges reversed can be time-consuming.

<a href=”https://www.marketingsherpa.com/sample.cfm?contentID=3227
“>Read Full Article >>

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Targeting on Facebook Ads for BeginnersJuly 14, 2022
    • Understanding Audience Values and How They Impact Digital StrategyJuly 7, 2022
    • How BeReal Is Impacting the Social Media SpaceJune 30, 2022
    • Two Keywords Enter a BarJune 22, 2022
  • Categories

Related Posts

  • Targeting on Facebook Ads for Beginners
  • Universal Analytics is Going Away – 3 Need to Know Tips to Prepare for the Switch to GA4
  • Clutch Awards Anvil Media Among The Leading Yahoo PPC Agencies For 2022
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Targeting on Facebook Ads for Beginners by Lauren Milligan on July 14, 2022
  • Understanding Audience Values and How They Impact Digital Strategy by Kari Schroeder on July 7, 2022

Twitter

Anvil Media, Inc. @anvilmedia

This account is now inactive. Please follow @deksia for updates. Happy New Year!

ReplyRetweetFavorite

Testimonials

Anvil Media’s expertise in the PPC and SEO industry is unparalleled.Oregon State University

©Anvil Media, Inc. 2023
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest