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Online Retail Lessons from the Holiday Season

by Kent Lewis on January 13, 2006Uncategorized

Online Retail Lessons from the Holiday Season

by Kent Lewis on January 13, 2006Uncategorized

According to figures released by comScore Networks, although holiday sales saw an increase by 24% increase, there was an increase in shoppers who were unhappy about their online shopping experience. A survey from Hostway discovered that consumers’ major peeves about retail websites were pop-up advertising (34.9%), registration log-on pages (16.7%), software installation (15.7%) and slow-loading pages (9.1%). More than 70% of consumers in the survey reported that they were unlikely to purchase from, or even return to, a website after encountering these annoyances.

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