Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing Services
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Online Research, Offline Buy

by Kent Lewis on March 7, 2005Uncategorized

Online Research, Offline Buy

by Kent Lewis on March 7, 2005Uncategorized

A new report by BIGresearch finds a vast majority of US consumers are conducting product research online before making an offline purchase, a signal to retailers that they should integrate their in-store and online marketing efforts closely.

BIGresearch polled over 7,300 US consumers in February as part of its monthly measurement of trends in consumer behavior. About three-quarters of respondents said they regularly or occasionally go online to conduct research before making an in-store purchase. These habits extend across gender lines – 74% of both males and females say they occasionally or regularly research one or more products online.

BIGresearch reports that many retailers are missing the boat when it comes to influencing consumers. Joe Pilotta, Ph.D., of BIGresearch, notes that “most retailers have focused on their in-store experience but for many consumers online research is replacing the store as a way of gathering information on products and pricing before purchasing at the store level. The new consumer shopping model fits the needs of today’s shopper who is more knowledgeable and wants to have the option of purchasing goods and services where they want, when they want. Retailers who focus only on in-store shopping risk losing incremental sales opportunities as both men and women are equally engaged in this dynamic.”

Read Full Article >>

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Two Keywords Enter a BarJune 22, 2022
    • Content Repurposing – 5 Ways to Scale While You Save Your Time and SanityJune 15, 2022
    • Google Is Retiring Expanded Text Ads. Here’s What You Need To Know!June 8, 2022
    • Video Advertising for Paid Media: Why it’s become imperative, and which platforms should be priorityJune 2, 2022
  • Categories

Related Posts

  • Universal Analytics is Going Away – 3 Need to Know Tips to Prepare for the Switch to GA4
  • Clutch Awards Anvil Media Among The Leading Yahoo PPC Agencies For 2022
  • Anvil Employee Profile: Jordan Marshall
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Two Keywords Enter a Bar by Joseph Schons on June 22, 2022
  • Content Repurposing – 5 Ways to Scale While You Save Your Time and Sanity by Rachel McMahon on June 15, 2022

Twitter

Anvil Media, Inc. @anvilmedia

RT @kentjlewis: Digital audio takes up an increasing share of US digital media time https://t.co/NHDDpGvtae) #podcasting

ReplyRetweetFavorite

Testimonials

I have been working in sales and marketing now for 30 years, often managing our agency relationships.  Many of the ...

©Anvil Media, Inc. 2022
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest
Posting....