Online Exclusive: Holiday Shopping Lessons of ’05by Kent Lewis on January 13, 2006Uncategorized
During Holiday Shopping 2005, 60% of shoppers arrived at destination sites via search and 8% left dissatisfied by their shopping experience. With 8% of shoppers hitting the back button, individual retailers are losing potential revenue. This article discusses three SEM items in order to help curb this trend: (1) Work in real time. (2) Fix your landing pages and (3) advertise competitively.