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LookSmart Details What Went Wrong

by Kent Lewis on January 31, 2005Uncategorized

LookSmart Details What Went Wrong

by Kent Lewis on January 31, 2005Uncategorized

LookSmart reported a loss of $1.5 million for the quarter, on revenues of $16.5 million. The company blames this disappointment on their sales effort not being deep or effective enough and that they didn’t focus on the categories that would drive the business forward. The company has put technology in place to better track volume in different verticals so salespeople know what types of advertisers to pursue.

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