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In Web Search, The Sweet Spot is Four Words

by Kent Lewis on February 28, 2005Uncategorized

In Web Search, The Sweet Spot is Four Words

by Kent Lewis on February 28, 2005Uncategorized

Internet users who employ four-word keywords in search engines are more likely to purchase goods or services or receive items of value–such as white papers–than those using one, two, or three words, according to a new report.

For Web-site operators, that means they should create three- and four-word phrases as metadata and keywords to attract visitors.

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