Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

5 Steps to Trend on Twitter: #GIFDANCEOFF

by Anvil on May 17, 2016hashtagTwitter

5 Steps to Trend on Twitter: #GIFDANCEOFF

by Anvil on May 17, 2016hashtag

On Friday, May 6th, Anvil Media started  a #GIFDANCEOFF on Twitter that lasted 1.5 hours. From the inception of the idea on May 4th through the kickoff off of the dance off, engagement soared and we trended on Twitter for 5 hours. The amount of impressions, likes, and organic traffic was impressive as well as the influencers in the community that participated. If you are looking to trend on Twitter and have fun engaging your team and the community, here are the steps we suggest you take:

#gifdanceoffStep 1: The Ideation
The popularity of GIFs on the social network is unrivaled. From dance moves to sloths, Giphy has you covered, and now it’s easier than ever to make your own. Twitter claims that people shared over 100 million GIFs in tweets and direct messages in 2015 alone. Anvil was inspired by the idea after seeing the popularity in fast-paced Twitter Chats.

Step 2: The Planning
The dance-off itself was planned off the cuff, and Anvil had one day to gather the team to plan and film dance moves after making the announcement. Our team then created original GIFs. We invited a few key influences including Moz, Buffer, Hootsuite, and SproutSocial to participate.

 

 

You must of missed these @jennita @PDXAdman @juliabreathes @buffer @hootsuite @Moz @SproutSocial #gifdanceoff pic.twitter.com/XwpbBdy0SJ

— Anvil (@anvilmedia) May 6, 2016

Step 3: The Delivery

  • 56 users used #GIFDANCEOFF between May 4th and May 6th.
  • Another 549 users participated with #DANCEOFF sending 697 posts with a potential 25,901,123 impressions.
  • Top influencers: @ariellemargot @hootsuite @jennita @pdxAdman @amandanhummel @mjfears @sproutsocial @buffer @thedarcypeters @moz @juliabreathes @Troy_Sandidge

Step 4: The Results

  • #GIFDANCEOFF earned 16,056,357 impressions in 1 day.
  • 56,180 organic impressions on @AnvilMedia tweets.
  • 1,673 engagements with @AnvilMedia
  • 494 mentions
  • 105 replies
  • 361 likes
  • 1,571 profile visits to @AnvilMedia

TwitterStep 5: The Impact

  • All around engagement was a complete success.
  • Trended on Twitter for 5 hours following the completion of the #GIFDANCEOFF
  • Tons of fun for Anvil team members and the entire community involved.

Stay tuned for round two coming soon, and thanks to everyone involved in the first one. Here are some of our favorite tweets from #GIFDANCEOFF.

@SproutSocial @PDXAdman @anvilmedia @juliabreathes @buffer @hootsuite @Moz LAST? should be all of them! #gifdanceoff pic.twitter.com/s6Ou8SrVjJ

— Jennifer Sable Lopez (@jennita) May 6, 2016

@anvilmedia We’ve got our team in on the #GIFDanceOff too! Thanks for organizing this 😊 pic.twitter.com/epxseWtd4h

— Hootsuite (@hootsuite) May 6, 2016

@jennita Saved the best for last! @PDXAdman @anvilmedia @juliabreathes @buffer @hootsuite @Moz #gifdanceoff pic.twitter.com/TmmahSYR5f

— Sprout Social (@SproutSocial) May 6, 2016

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • 5 Reasons Why Your Website Needs a BlogMarch 4, 2021
    • Advertising with Apple iOS 14 – What You Need to KnowFebruary 24, 2021
    • A Guide to Google Ads Bid Strategies: Best Practices to Use with Your CampaignsFebruary 19, 2021
    • How COVID-19 Changed our Online BehaviorFebruary 11, 2021
  • Categories

Related Posts

  • Why is Social Media so Important?
  • How to Target Audiences without Facebook Partner Categories

    Learn how to target audiences without Facebook Partner Categories.

  • Why & How You Should Harness the Power of Video Content
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • 5 Reasons Why Your Website Needs a Blog by Mike Stormberg on March 4, 2021
  • Advertising with Apple iOS 14 – What You Need to Know by Jared Carpenter on February 24, 2021

Twitter

Anvil Media, Inc. @anvilmedia

RT @kentjlewis: ‘Gateway to anything a marketer can dream up’: Touchless commerce has normalized the QR code, and brands are giving it a se…

ReplyRetweetFavorite

Testimonials

The most important part of working with any agency is the relationship that you build with the client services team. The team at Anvil delivers in this area as well by being very responsive, meeting deadlines, providing creative and innovative solutions, and spending the time to learn our business.Moonstruck Chocolate

©Anvil Media, Inc. 2021
310 NE Failing St. Portland, OR 97212

  • Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest