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Google’s New Personalization Tech Has Ad Implications

by Kent Lewis on June 29, 2005Uncategorized

Google’s New Personalization Tech Has Ad Implications

by Kent Lewis on June 29, 2005Uncategorized

Google’s new Personalized Search, which is linked to the Google personalized home page, can conduct a uses’s search based on historical results of previous searches and clicks. The article notes-if a user searches “bass,” for example, the technology would look at his history to decide if music- or fish-related results are most appropriate. Although this is currently being applied to organic search results only, there is a possibility of using this technology as a way to impact paid search ads in the future.

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