Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

New Facebook Ad Format: Sponsored Stories

by Anvil on January 27, 2011Pay-Per-Click (PPC)Social Media Marketing

New Facebook Ad Format: Sponsored Stories

by Anvil on January 27, 2011Pay-Per-Click (PPC)

Earlier this week Facebook announced their new ad format, Sponsored Stories, which will turn your friends’ actions into promoted content.  Below is a screenshot of what this would look like from InsideFacebook.

Advertisers will be able to feature four different actions as Sponsored Stories: page posts, likes, check-ins and applications actions.  Some of our major questions about this new ad format are in regards what type of content actually gets chosen.  Is there some type of filter that wouldn’t allow potential negative comments to be featured?  We’re also interested in the reporting functionality with this new format.  If there is a way to see what type of Sponsored Story is generating more page likes, you could translate that particular message across other SEM efforts.

This new advertising format hits the core of what the market research has found for several years; the most influential source users trust is what their friends/family say.  According to eMarketer (February 2010), “Consumer reviews are significantly more trusted — nearly 12 times more — than descriptions that come from manufacturers” (bazaarvoice.com).

What questions/hesitations do you have with the new ad format?  What are you excited about?

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Advertising with Apple iOS 14 – What You Need to KnowFebruary 24, 2021
    • A Guide to Google Ads Bid Strategies: Best Practices to Use with Your CampaignsFebruary 19, 2021
    • How COVID-19 Changed our Online BehaviorFebruary 11, 2021
    • 5 Amazing WordPress Plugins for SEO SuccessFebruary 3, 2021
  • Categories

Related Posts

  • Advertising with Apple iOS 14 – What You Need to Know
  • A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns
  • How to Get Started in Influencer Marketing
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Advertising with Apple iOS 14 – What You Need to Know by Jared Carpenter on February 24, 2021
  • A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns by Riley Grubb on February 19, 2021

Twitter

Anvil Media, Inc. @anvilmedia

RT @kentjlewis: Creative Works, featuring Intersport, @SNICKERS and @tommeetippee_UK | @TheDrum https://t.co/xi3dyj4ob9

ReplyRetweetFavorite

Testimonials

Anvil has proven themselves to be a valuable asset and partner for Built Oregon. They understand our mission to support, ...

©Anvil Media, Inc. 2021
310 NE Failing St. Portland, OR 97212

  • Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest