According to Forrester Research’s “Europe’s Search Engine Marketing Forecast, 2004 to 2010”, SEM in Europe is expected to reach three billion euros by 2010, with a estimated 65 percent increase this year, reaching 1.4 billion euros. Currently, the U.K. leads the rest of Europe in SEM where half of total online advertising budgets were spent on search last year. This increase is expected to continue through 2007 and remain steady through 2010.

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