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Denton Snags Sony as Exclusive Blog Sponsor

by Kent Lewis on January 31, 2005Uncategorized

Denton Snags Sony as Exclusive Blog Sponsor

by Kent Lewis on January 31, 2005Uncategorized

Nick Denton’s Gawker Media signed Sony as the sole sponsor of a new blog covering software for the non-geek. Called Lifehacker, the site will offer “a more briskly efficient approach to using computers and downloading software,” “They [Sony] were very interested in doing something before blogging became a common marketing platform,” said Brad Bowers, founding partner of BlackInc. “Given that Gawker is a pretty well established media property as far as blogging goes, they thought it would be a good place to dip their toe in the water.”

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