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Controlling how search engines access and index your website

by Kent Lewis on February 1, 2007Uncategorized

Controlling how search engines access and index your website

by Kent Lewis on February 1, 2007Uncategorized

I’m often asked about how Google and search engines work. One key question is: how does Google know what parts of a website the site owner wants to have show up in search results? Can publishers specify that some parts of the site should be private and non-searchable? The good news is that those who publish on the web have a lot of control over which pages should appear in search results.

The key is a simple file called robots.txt that has been an industry standard for many years. It lets a site owner control how search engines access their web site. With robots.txt you can control access at multiple levels — the entire site, through individual directories, pages of a specific type, down to individual pages. Effective use of robots.txt gives you a lot of control over how your site is searched, but its not always obvious how to achieve exactly what you want. This is the first of a series of posts on how to use robots.txt to control access to your content.

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