Consumers Online, but 28 Percent Not Buyingby Kent Lewis on April 18, 2005Uncategorized
Just about everybody who’s online now buys online, right? Apparently not, according to new research from Forrester. Internet Retailer reports that 28 percent of North American online consumers are still holdouts: Of those, 62 percent cited concern about providing credit card info; 55 percent said they’d want to see, touch, feel an item before buying; 25 percent said they’d first look online, but buy at a bricks-and-mortar store.
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