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Comparing Traffic from the Big Three Search Engines

by Kent Lewis on December 24, 2007Uncategorized

Comparing Traffic from the Big Three Search Engines

by Kent Lewis on December 24, 2007Uncategorized

DazzlinDonna has done some comparison of the big three:

It’s not often that I can truly compare apples to apples and oranges to oranges when looking at search engine stats. It’s also not often that I rank #1 for a major keyword phrase for all 3 search engines (Google, Yahoo, Live). I’ve got quite a few major phrases that aren’t #1 across the board, but are scattered about at #2, #3, etc. But even one ranking down means you are no longer comparing apples to apples and oranges to oranges. And sure, I’ve got lots of long-tail phrases that are #1 across all three – everyone has that. But the traffic is so minimal for each of those phrases, that comparing stats isn’t very trustworthy at that point. But if a phrase sends a million users/month, and it is #1 across all 3 search engines, I’d say the stats associated with that phrase will be pretty darn accurate.

Since I hit #1 for that kind of phrase across all three search engines this month, I thought it would be a great time to see just what percentage of traffic the search engines sent me. The results are glaring.

Google – 83.33%
Yahoo – 11.26%
Live/MSN – 5.40%

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