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Blogging While Browsing, but Not Buying

by Kent Lewis on July 8, 2005Uncategorized

Blogging While Browsing, but Not Buying

by Kent Lewis on July 8, 2005Uncategorized

Online retailers have begun utilizing blogs to give their stores more personality – and to give shoppers a reason to keep coming back, even if they’re not buying. An e-tailer blog can also be effective in drawing customers first to their interesting and informative content, and then onto the main Website to make a purchase. E-tailer blogging is still in it’s very early stages, as companies are still figuring out how blogs fit into their overall structure, but there couldn’t be a better time to jump on the bandwagon.

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