Current research on behavioral targeting is demonstrating benefits across the board -returning much higher conversion rates and increasing the value of clicks as click-through-rates drop for targeted ads. Recently, three different behaviorally targeted campaigns showed 90 to 323 percent increase in conversion rates per 1,000 impressions over the run-of-network rates. Lauren Weinberg of Advertising.com noted, “Behavioral shows insights into consumers that contextual can’t address [and] allows you to break away from the clutter.”

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