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Blog Archives

Yahoo News Offers Blog Search Results

by Kent Lewis on October 13, 2005 · Uncategorized

Yahoo News on Monday added results from blogs to supplement articles from professional news media, reports the Associated Press. A keyword search for online news will now return a list ... » Continue

Study: RSS Still Not Widely Adopted

by Kent Lewis on October 13, 2005 · Uncategorized

New research from Yahoo and Ipsos suggests that although blogs and feeds are trendy among the technorati, awareness of RSS remains quite low among most U.S. based internet users. The ... » Continue

Web Standards vs. Search Friendly Sites: Can You Have Both?

by Kent Lewis on October 6, 2005 · Uncategorized

In the past, Search Engine Marketers and Web Designers haven’t always seen eye to eye when it comes to “search engine friendly” site design. Hopefully this will be the end ... » Continue

SEO Practices: Indexing and Ranking

by Kent Lewis on October 6, 2005 · Uncategorized

Many online marketers are showing interest again in organic search listings, however, many are lost within SEO mythology – specifically getting indexed by engines and overcoming technical barriers of the ... » Continue

RSS: What, Why & Where are the Ads?

by Kent Lewis on October 6, 2005 · Uncategorized

RSS has been around since 1997 but with its increase in feed subscribers, RSS has started to break into the mainstream and into marketers’ list of opportunities – but many ... » Continue

How Is Information Passed Around the Web?

by Kent Lewis on October 6, 2005 · Uncategorized

A recent experiment by the data geeks at MarketingExperiments.com tested the ROI received from sending a series of press releases on different topics through various wire services versus purchasing Google ... » Continue

Tune Your Google Ad Campaign

by Kent Lewis on October 6, 2005 · Uncategorized

When considering changes to make to your AdWords campaigns, think about making changes to the structure of the campaigns themselves. Kevin Lee (Did-it.com) explains the various aspects of a ... » Continue

Pay Per Call vs. Call Tracking: Walk Before You Run

by Kent Lewis on October 6, 2005 · Uncategorized

The recent hype about pay-per-call is still generating negative responses from those who are intimately familiar with the model because of the complexities that accompany it including pricing variances, product ... » Continue

Measuring Your GoogleDex

by Kent Lewis on September 29, 2005 · Uncategorized

What is GoogleDex? GoogleDex is the score given to a term based on the number of pages that Google has indexed and posted as results for that term. See ... » Continue

MSN Ad Center Review: Update

by Kent Lewis on September 29, 2005 · Uncategorized

MSN is beta testing its new PPC service, upping the competition with Google AdWords and Yahoo Search Marketing. A select number of reviewers have been selected to partake in ... » Continue

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