How Is Information Passed Around the Web?
by Kent Lewis on October 6, 2005UncategorizedA recent experiment by the data geeks at MarketingExperiments.com tested the ROI received from sending a series of press releases on different topics through various wire services versus purchasing Google PPC ads using keywords that were associated with the press release content. They found that the ROI was much higher from the press releases generating traffic that was 21.4 to 56.3 percent cheaper than PPC advertising.