Ask Jeeves Starts TV Ads
by Kent Lewis on February 14, 2005UncategorizedSearch engine Ask Jeeves is expected to announce an ad campaign today that features six television commercials. “Over the past three years, we have significantly improved the Ask Jeeves search experience with better relevancy, direct answers to search queries, local search results and personalization,” Said Greg Ott, Ask Jeeves vice president of marketing. “Our marketing campaign emphasizes that Ask Jeeves is great for all kinds of Web search. The Ask Jeeves television advertisements will increase brand awareness, drive users to the site and positively impact consumers’ impressions of the brand.”