Google has boosted the screen real estate dedicated to paid search ads. In more searches, particularly queries with commercial intent, Google now displays three paid (sponsored) PPC (define) links instead of the traditional one or two. Google spokesperson Michael Mayzel confirmed a change was made to the sponsored links area of the SERP (define), particularly when PPC results are highly relevant. Google clearly feels the user experience is positively affected by the change. It will also generate significantly more revenue for Google and deliver more clicks to marketers.

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