What: With half of all product searches starting on Amazon, the reality is that brands and retailers must have a meaningful presence. Ranking on Amazon organically is more complicated and challenging than Google searches. Beyond standard keyword relevance within product listing title description, and images, there are other product attributes that must be optimized. The second ranking component is more challenging: performance. Performance criteria requiring optimization include pricing, availability, sales history and customer reviews among other components. The second method of marketing products on Amazon is via advertising. Anvil President & Founder Kent Lewis will walk through detailed optimization and Amazon Marketing Services (AMS) best practices. From this presentation, you will be able to understand the Amazon marketing strategy and increase visibility and sales via Amazon.
Who: As President and Founder of Anvil Media, Inc., Kent Lewis is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy, including operations, business development, sales and marketing. Specializing in analytics, search engine and social media marketing services, Anvil is a digital agency which provides measurable marketing that moves clients’ businesses forward.