Amazon currently has over 300 million active users across the globe with more than 80 million American users enrolled in Amazon Prime. With the abundance of products listed for sale on Amazon, vendors often struggle to gain visibility on their product listings. While optimizing Amazon product and brand store pages is critical to ensuring a successful presence on Amazon, advertising through Amazon is an effective tool in driving product visibility and sales through ads appearing both on and off of Amazon’s platform. In this webinar, Paid Media Specialist, Riley Grubb, and our President & Founder, Kent Lewis, will review best practices, use cases, and tips and tricks in developing and launching Amazon sponsored products campaigns, sponsored brands campaigns, and sponsored display campaigns. Additionally, they’ll offer best practices on how to effectively manage campaign budgets, conduct keyword research, optimize existing campaigns for maximum return on ad spend, and navigate Amazon Ads reporting dashboard.