Adulting is hard, ask any millennial these days. While adult life can be tough, it’s important to remember that every challenge can become an opportunity. If you’re looking to improve your professional life and start making positive things happen for yourself, you need a purpose statement. A purpose statement can change the way you present your brand to the world and better define what you do and what you stand for. So, how do you create a purpose statement?
Identify Your Goals
What does your brand hope to accomplish? How can you summarize that? Write down a list of goals and find the ones that really stick out and say the same thing. Once you figure out what those goals are saying about your brand you can whittle it down into a clear and concise statement.
Anvil’s purpose statement is Challenge Accepted. Why? Because in our line of work we’re challenged every day and if we’re going to continue our success we need to embrace those challenges. Your purpose statement should be about what your brand does and then ask yourself every time there is a challenge in front of you, “is this consistent with who we are? Will it better our brand?”
Enforcing Your Purpose Statement
Sure, you wrote down a sentence but what are you doing with it? “My purpose statement is to create and innovate.” Cool story, Bro. But what does that even mean? How do you display that or instill the message into your employees and clients? If you don’t answer these questions, you’re just another person claiming to be doing something without anything to prove it. Congratulations, you’re no better than the kid in high school claiming he has a girlfriend who’s a model over in Canada.
When Anvil came up with its purpose statement, our executive team presented it to us with reasoning and free swag in the form of coffee mugs with our purpose statement written on them. Now, when we approach our work we look at our coffee mugs and remember that we are here to accept challenges because we’re not afraid to. We’re reminded that we’re different and more courageous than the competition. Each week, we reflect and we ask ourselves what challenges we faced and turned into opportunities. You must hold yourself accountable to demonstrate your purpose statement in everything you do.
Basking in the Benefits
Your purpose statement has revitalized your brand, given it a sharper direction and now your employees and clients are taking notice. With this more defined declaration of brand purpose, your employees are happier, feeling more comfortable and confident. Furthermore, your clients are happier than ever seeing your brand declare their goals and then following through on them, something that’s simply unheard of for most people. Best of all, you can advertise this purpose statement and no one is going to accuse you of false advertisement. You’re like the blind date that sounded too good to be true but then turned out to be exactly as that annoying match-making friend (who probably resembles a movie character played by Joan Cusack) claimed you to be.
Consumers see the importance of brand purpose and like to see brands that stand up and proclaim their beliefs. According to research done by eMarketer, consumers like brands that stands for something, especially human rights, labor laws, poverty and gender equality. So, create your purpose statement and sing it loudly and proudly! And engage in conversations that go along with that purpose statement.
If you’re looking for a Digital Marketing Agency that accepts challenges, contact us.