You have to love creativity.

Some creativity even warrants a double dose of the Social Media Spotlight. John Deere’s Facebook page is one such example.

At first look, the fan page is nothing special: some photos, videos, even some reviews, but where John Deere separates itself is in the discussion board.

What to Say to People Who Say “John Deere Sucks”? Now that is a worthy discussion. Talk about galvanizing your fan base.

Reading through the posts in their discussion board is like attending an NRA convention – there is no conflicting opinions. Rather, evangelists are arming each other with retorts to naysayers who promote other brands.

“You like IH? Then why does John Deere have the largest production line in the business? Why are they the only standalone agriculture company?”

Can you excite your brand’s base? Can you arm them with knowledge to defend your brand and vanquish your competitors?

What do you say when people say your brand sucks?