Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing Services
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

What do Social Followers Want?

by Anvil on January 29, 2010Social Media Marketing

What do Social Followers Want?

by Anvil on January 29, 2010Social Media Marketing

That is the ultimate question.  What benefits are followers expecting to get when they follow their favorite brands on Twitter or Facebook?  Well according to MarketingSherpa’s recent study, it’s not just to find deals, specials or sales!  Of course this is the one of the most important reasons for certain groups of followers, but not for all.

MarketingSherpa has found that if a user has over 500 connections, they are less interested in hearing about deals from brands.  But instead these people are more interested in learning about new products, features or specials.  These users want a deeper level of engagement with a brand, so then they can spread the word to their 500+ followers.  Brands should identify these influencers and ensure they are giving them what they want.  Provide social media content that has a balance between promotions and actual company information that helps to establish and build a brand.  This way you keep both groups of your followers happy!

Keep a look out for my next post, “Identifying Influential Followers”!

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Targeting on Facebook Ads for BeginnersJuly 14, 2022
    • Understanding Audience Values and How They Impact Digital StrategyJuly 7, 2022
    • How BeReal Is Impacting the Social Media SpaceJune 30, 2022
    • Two Keywords Enter a BarJune 22, 2022
  • Categories

Related Posts

  • Anvil’s 2021 Digital Marketing Predictions: A Year in Review
  • TikTok – It Won’t Stop
  • Holiday Marketing Strategies in 2021: How To Continually Adapt in a Predominantly Digital Market
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Targeting on Facebook Ads for Beginners by Lauren Milligan on July 14, 2022
  • Understanding Audience Values and How They Impact Digital Strategy by Kari Schroeder on July 7, 2022

Twitter

Anvil Media, Inc. @anvilmedia

This account is now inactive. Please follow @deksia for updates. Happy New Year!

ReplyRetweetFavorite

Testimonials

Anvil Media’s expertise in the PPC and SEO industry is unparalleled.Oregon State University

©Anvil Media, Inc. 2023
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest