Search Engine Marketing For Travel-Related Sites

How important is this? Consider a recent stat: by 2005, 20% of all hotel bookings will be made online: half directly with hotel companies.

Tips to consider when launching campaings:

+keep visitors on the site – provide content about the destination because once they leave the site to get more information, they are prey to other hotel listings

+divide campaings into categories to really target your ad to their search

+get local – target the local community calendar

+create promotions and packages

+don’t dump on home page

+track offline conversions with unique 800 numbers

+consider dayparting and seasonal fluctuations

+get in the holiday spirit